You can never be too old to love a good ‘ole glow-in-the-dark object. So freakshow, a wine loved by many, worked with Makers & Allies this past fall to develop a label that literally glows. In the light, the details are immaculate, but when it’s dark, the fun really comes out.

The traditional holiday season is great, but our friends at Michael David Winery favor a different kind of holiday with Freaks that trick and wines that treat. To lean into the spirit of Halloween we helped the Michael David team build upon their annual fall Freakshow promotion with a uniquely spooky campaign that started with the package and expanded into digital promotion. And let’s just say, the campaign gleaned glowing reviews across retail and social media.