We can’t be friends if you don’t enjoy eating cookie dough more than baked cookies. DEUX is a safe-to-eat, vegan cookie dough brand that was made precisely for people like me: cookie dough lovers. The brand recently dropped its newest flavor, made by mistake and perfectly dubbed “Oopsie Dough.”

The raisin-free oatmeal chocolate chip flavor is packaged in an on-brand jar that showcases the brand’s preciously playful aesthetic. The quirky typeface for “Oopsie Dough” highlights a handmade approach, while the vibrant pink hue balances with the oatmeal color palette. Plus, beyond the packaging, the product is downright delicious, making for a brand that looks as good as it tastes.