Getting kids into the bathtub can be a challenge, as most parents can attest. But sixty years ago, that struggle became a bit easier thanks to Mr. Bubble powdered bubble bath.

Since then, the product has evolved into other forms such as liquid concentrate, foam, and even Pop-Rocks-Esque fizzy crystals, but according to the brand, the old-school powder is its most requested item. To celebrate its 60th anniversary, Mr. Bubble, owned parent company The Village Company, is bringing back a powder formulation and boxing it up in some vintage packaging that looks like it came straight out of Sterling Cooper & Partners.