Sanity is a company that sells period products that speak the truth. Frequently, female hygienic products are found packaged in decorative florals paired with pastel colors. If you ask any female the truth about their period, the last thing that comes to mind are flowers and rainbows. Sanity has tapped into this truth by creating quick and witty, and very accurate sayings on each package. From “Hangry is a valid emotion” to “Let your friends walk with you, not behind you,” the phrases are insightful and authentic. If you know, you know. And Sanity knows that the female voice and perspective are crucial, especially when the products are for her.

Floating florals, lush gardens, the panoramic sky and cotton candy clouds on a bed of soft pastels… Enthusiastic butterflies, and even more enthusiastic female gymnasts… just what one usually encounters on packaging created for period and female hygiene products, especially in India.