For Every Friend, There May Be A Foe

Published

February 18, 2021

Filed under

The magic and energy of a tarot card deck is some powerful stuff. Whether you are inquiring about finance, romance, or the future, tarot card readings offer you insight on the good, the bad, and the ugly. This dichotomy—the relationship between good and bad—is the foundation of the design for Friend & Foe’s wine.

Makers & Allies worked with them to develop a brand identity that was both visually appealing, including elaborate illustrations. The colored, more intricately drawn half of each card provides a glimpse of what good fortune a reading can predict. The monochromatic sketches of the Death card, on the other hand, represent the potential for a morbid future. Putting the cards together as though the Death card represents the reversed version of each card seems to suggest that, with every win, comes a loss.

Alianne Valladares-Prieto

A lover of live music, yoga, and photographing her dachshund from any and all angles, Alianne is a jack of all trades when it comes to getting creative. So whether she is painting an elaborate canvas or designing a mood board for her next event, she puts a little of herself in everything she does. She owns more candles than she’ll ever burn through and wishes more than anything she could speak every language. Having studied English Literature and Creative Writing, she is prepared to continue procrastinating the publishing of her first book for at least another two years. In the meantime, she is a writer by day, and an event coordinator by night.