The magic and energy of a tarot card deck is some powerful stuff. Whether you are inquiring about finance, romance, or the future, tarot card readings offer you insight on the good, the bad, and the ugly. This dichotomyâthe relationship between good and badâis the foundation of the design for Friend & Foeâs wine.
Makers & Allies worked with them to develop a brand identity that was both visually appealing, including elaborate illustrations. The colored, more intricately drawn half of each card provides a glimpse of what good fortune a reading can predict. The monochromatic sketches of the Death card, on the other hand, represent the potential for a morbid future. Putting the cards together as though the Death card represents the reversed version of each card seems to suggest that, with every win, comes a loss.
