I embarrassed myself at the Gift Fair booth of Blue Q, the Massachusetts-based company, founded in 1988 by brothers, Seth and Mitch Nash. The dieline has already featured at least four different product lines from this company: Miso Pretty, Total Bitch, Wash Away Your Sins, and Mental Case. I, however, totally blanked out on the fact that each of these very different-looking products are from the same company. Mitch patiently explained to me how their company uses different designers (in-house and otherwise) for different projects. A little research turned up a 2005 interview of Mitch by Steven Heller about Blue Q’s working relationships with various designers (and other topics).