This summer might have been Hot Girl Summer, or so says Megan Thee Stallion, but it was also undoubtedly the sweltering season of White Claw, that crystal-clear marvel of a hard seltzer that took the world by storm. Everyone loves a little carbonation in their beverage, but it’s almost shocking how quickly White Claw became the brand du jour, one with an almost cult-like following.

And when it comes to building a cult brand, few people do it better than the folks at Bulletproof.

From humble beginnings, they introduced the beverage to the world as a light, gender-neutral alternative to beer and wine for the health and style-conscious millennial, a clear, malt-based seltzer with 100 calories, 2 grams of sugar, and 5% ABV, which, whoa, what a time to be alive. The seltzer is owned by Mark Anthony Brands, who also owns Mike’s Hard Lemonade and launched in 2016. For those unfamiliar, White Claw’s goal seemed lofty at the time; establish a legacy in the hard-seltzer space that would provide people a new twist on the malt beverage crave.