A Makeup Line is Born

Published

“The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga announced recently in a video as bold and inclusive as the music career she built.

And thus, a makeup line is born from THE pop superstar in collaboration with Amazon.

The cosmetic line’s first launch features six kits, known as HAUS Collections, which each include three products — a lip liner, lip gloss, and multi-use pigment (or “all-over color”) called Glam Attack. Each kit retails for $49 per and boasts names that read like a Gaga album tracklist: HAUS of Goddess, HAUS of Rockstar, HAUS of Dynasty, HAUS of Rose B*tch, HAUS of Metal Head, and HAUS of Chained Ballerina.