If you’re getting your monthly visitor and care about reducing the amount of waste you contribute to the planet but aren’t quite ready for the menstrual cup, you’re not alone.

THINX, the beloved company that brought the world period-proof underwear, returns with yet another ingenious invention, re.t.a – the reusable tampon applicator.

This medical-grade silicone applicator works with any applicator-less tampon, like LOLA which is 100% organic cotton and available on a subscription basis. All you have to do is insert the tampon into the back of applicator and push up just like usual. The only difference now is instead of throwing the applicator in the trash, you clean it up and reuse. Minimally packaged, the box even includes some clever copy that reads, “this is the start of a new cycle.”