001 Skincare is a British luxury skincare brand founded by Ada Ooi, aromatherapist and beauty therapist. Fusing traditional apothecary principles and cutting edge science in bio-chemistry, Ada has created 8 hybrid products that restore equilibrium to our urban lifestyle.
001 resonates with the visual representation of Ada’s surname OOI. It also signifies the beginning of discoveries- that Equilibrium in our wellbeing can be achieved through discoveries of anything surrounding our lifestyle including arts and music etc.
The packaging design evolves around 001’s brand essence “equiHybrid (TM) for enlightened men and women.” Driven by a minimalistic look which radiates desirability, the packaging conveys two separate collections; Classic Care for everyday use and Precious Finds, a premium line that complements and enhances the Classic line.
