Zerno’s Packaging Balances Raw Typography and Confident Color

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Zerno’s packaging, designed by otten agency, feels perfectly balanced between playful doodle art and your typical grocery aisle canned beverage. Each can highlights hand-drawn type, smudged color gradients, and oversized illustrations that lean deliberately unrefined. The typography is experimental, messy in the best way, and consistently off-grid. Despite the chaos, the system is tight with bold type, visual punch, and no-frills labeling.