Now, more than ever, it’s becoming more and more socially acceptable to say “no” to alcoholic drinks. Yes You Can is a brand created around the idea of removing the stigma from non-alcoholic beverages. Designed by Marx Design, this is a brand you’ll feel proud to hold whether or not you drink alcohol.

The brand’s goal was to become a statement of a brand as a whole, so playing into the “can” piece of the design and branding creates both an empowering message and maintains a bold presence.

And while this packaging design holds a lot of power through the vital message it’s spreading to consumers and consumer’s onlookers; it’s still whimsical, youthful, and showstopping—a win-win in packaging design.