Lunar New Year (LNY), or Spring Festival, is celebrated by billions of people worldwide every year. Specifics vary regionally and culturally, but every new year is represented by one of twelve animals from the zodiac. The Gregorian year of 2022 is the year of the tiger.

Gathering with family and friends and exchanging gifts are part of the festivities, and many brands design special packaging for these occasions. Big, bold illustrations and generous use of colors red and gold dominate the new year’s themed packaging, as does the animal of the year.

In Chinese culture, the tiger symbolizes power, bravery, and wisdom. The jungle cat has inspired many proverbs in Chinese, such as “crouching tigers, hidden dragons,” meaning attributes and talents may not be evident at first glance but emerge over time. “Like a tiger with wings” describes making something already powerful even stronger. Such inspiration is found on some of the best Lunar New Year packaging this year.