Stone Design and Selina Morse worked collaboratively to develop the new packaging for Yasso’s frozen treats. The rebrand puts the logo front and center, with a quickly identifiable blue drip at the top of the packaging. The oversized product photography paired with flavor-inspired colors creates a vibrantly delicious system. If you weren’t intrigued by the brand previously, you might be reaching for a box or two now.

Yasso, the beloved frozen Greek yogurt brand and #4 novelty brand nationally, today announces a packaging rebrand featuring a bold, upgraded design with a more prominent and distinct logo.