Designed by Anagrama, Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky.

“First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate.

Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.”