If Pavement Design knows anything about packaging, it’s how to perfectly set the mood with typography. Their latest work for Williams Sonoma is no different, with the holiday tins full of jolliness through impeccable typography. Plus, on top of the exceptional type design, the rich colors, drool-inducing photography, enchanting illustrative designs, and gold detailing creates a very merry packaging system, ideal for gift-giving or selfish seasonal hoarding.