There was a time, not too long ago, that video game worlds were flat-literally. Popular games such as Super Mario Bros. were side-scrolling, 2D adventures where narratives unfolded in cut scenes between levels.
But over the years, video games have grown in complexity, becoming expansive and immersive sandboxes for players to get lost in. And with the rise of virtual and augmented reality gaming, video games are becoming environments approaching the level of Star Trek’s holodeck, providing opportunities for brands to engage with consumers virtually.
That’s why it wasn’t much of a surprise to see Joe Biden’s 2020 presidential campaign use a social simulator to engage with the public. Last week, the Biden team created virtual yard signs for players of Nintendo’s smash hit Animal Crossings, engaging with supporters, who can now show support for their candidate as well as virtually campaign within the game’s digital space.
