When vegetables first come to mind, your first thought is probably the antithesis of “fun!” Yet, Wholly Veggie worked with Public Address to create an entirely playful packaging system. The punchy colors and oversized typography work effortlessly together to make these health-conscious foods feel like an absolute treat.

Quick! Think of something fun. Was it vegetables? Probably not. Wholly Veggie is out to change that. With products like beet burgers, cauliflower pizzas, and sweet potato popcorn, they are out to make the humble veggie fun. They needed a brand and packaging that matched their attitude.