Massachusetts’s NETA is a first-rate cannabis dispensary run by patient advocates, experienced professionals, industry leaders and philanthropists. It also happens to be one of the oldest dispensaries in all of New England. Bar, a Belgian dark chocolate bar infused with cannabis, has been on the menu satisfying customers since 2015 when they rebranded for recreational use from just medicinal.

Creative director of Atwater Studios Mathew Dubord had the pleasure of designing the original concepts back in 2015, as well as the rebrand a few years later. “There was a planned recipe for change when I started, which was a catalyst for a redesign,” says Dubord. “But that plan changed and actually launched a number of product redesigns, Bar being the first.”

We spoke with Mathew Dubord and uncovered the influences behind why they chose to get drippy with Bar’s new packaging.