“DB breweries approached Designworks to create a ‘celebration pack,’ commemorating eighty years of brewing history, which was to be given as a Christmas gift to both their staff and clients. The idea was to bring back a cherished ‘pioneering beer’ – the Waitemata Sparkling Pale Ale – in mint condition with stories that evoked the ‘golden age.’ First brewed back in 1930, Waitemata was referred to as ‘The Prince of Ales’ and Today’s Great Drink.”