VICHY Water has undergone a fresh facelift to help consumers better understand the difference between their carbonated water and soda. The bottles are the same sleek and sophisticated shape, except now they only come in two colors: blue and clear. Additionally, the logos have been refreshed and cleaned up, featuring the images of the fruit with a neat text displayed on top.
“The client’s aim was to strengthen the positions inside the near water category with revitalized VICHY FRESH design and to launch new products in the soft drinks segment. This new design had to solve the challenging problems of making the brand’s identity consistent in both product lines, as well as make the drinks easy to separate by their types. The product’s USP – light and full of fruit – had to be emphasised while maintaining the overall exceptionality of VICHY, which is based on filtering water through silver.
“The Solutions:
1. CATEGORY NAME
We had to accentuate the name of the category, FRESH, in order to separate the FRESH drinks from the VICHY mineral water category. Carbonated drinks received an additional note – BUBBLES. These steps help the consumer choose more easily and understand the products better.
