Viche Olvido is a sugar cane distillate based in the Colombian Pacific; S&Co. worked with the brand to create a packaging system for its beverage. The green wax label creates a distinctly powerful visual, and when paired with a more modern, upbeat, albeit soft, label, there’s a distinct aesthetic that leans into the brand’s history and motives.
Viche Olvido is an artisanal sugar cane distillate from the Colombian Pacific. The name highlights the fact that the origin of this beverage has been in a territory historically forgotten by all Colombian governments. The rise of this ancestral beverage opens a new opportunity to exalt viche practices and generate an economic income that will help lift a region of the country out of poverty.
