Crowded categories often result in packaging designs that mimic one another, resulting in not only an overcrowded market but hard-to-navigate shelves. Vegurt, however, is a yogurt brand against the over-saturated, white packaging that consumes the yogurt aisle. Designed by Getbrand, the packaging system combines oversized typography and vibrant colors to wonderfully showcase this vegan yogurt brand. Additionally, the yogurt beverage bottles are sleek and energetic as well, creating a unique branding system.

Having launched Epica once and becoming pioneers in the modern dairy market in Russia, we wanted to make a similar story, but already on the market for alternative dairy products. Therefore, together with the Food Bureau company, we have developed a new brand of alternative dairy products “Vegurt” – plant-based yoghurts.