Armatore turned to Lettera7 to design a packaging system that is more noticeable for consumers. The new packaging system implements bright label colors paired with bold, black typography that has the ability to impact from the shelves quickly. Utilizing a black and white patterned cap makes space for a joyful moment, but the subtleness of the energy allows for a sense of discovery and whim.

Armatore explores new routes. After the affirmation and positioning of the brand with anchovies, colatura and bluefin tuna, Armatore discovers new horizons with a wider and more heterogeneous offer. Four are cardinal points and the temporal dimensions related to fishing and its stories, traditions and mysteries. The mist clears and the Armatore’s compass indicates a clear and unprecedented path, in line with the “market” destination: becoming perceptible and usable.