The vegan snack category used to be sparse, but over the years the market has met the needs of people that follow a plant-based and animal byproduct-free diet.
What used to be a dull category has now evolved into one full of bright colors, fun, and innovation. The design for Sattva Vida is fresh, energizing, and vibrant. The logo, a person holding a yoga pose, speaks to the values and passions of the company’s owner. Each flavor variation features a palm leaf pattern in various color combinations, and the other illustrations across the package feature the primary flavor of each bite.
Sattva Vida is a NYC-based company on a mission to make healthy snacking easy and delicious. The company was born when founder Karen Lauterstein stepped away from a demanding corporate career, spent time at an Ashram and rediscovered the importance of nourishing mind, body and soul, starting with the food we eat. All of Sattva Vidaâs products are vegan, gluten free and made with a short list of whole, nutrient-dense ingredients. Though the product was exceptional, branding was in need of a refresh and not doing justice to the quality inside. We set out to create a new look for Sattva Vida that would carry them into the future and capture attention in the competitive snacking world.
