Sometimes, when one of your product’s biggest selling points is its simplicity, it makes sense to construct your brand identity around it. It’s been a successful strategy for a brand like RXBAR, whose packaging is minimal to an extreme, with a solid color background, a list of a handful of ingredients, and a tagline of “No B.S.”

Australian Best of the Bone is a bone broth made from locally sourced ingredients, some of which are added for flavor, while others are added to promote health. They produce broth in sweet offerings like Makuna Honey and savory flavors such as Italian Herbs & Garlic, Organic Miso, Organic Mushroom, and Organic Turmeric. Consumers can also go with plain-jane Original and Organic Coconut, but they also offer sauces for pets, collagen powder, and capsules filled with freeze-dried organs, such as beef liver.