Lung-Hao Chiang’s packaging design for cama café’s fruit jam gift sets, in collaboration with “Good Island,” is inspired by premium fruit gift boxes, artfully weaves images of ribbons and presents, symbolizing the warmth of the sun and the sweet-tart essence of the fruits. Each jar of jam is a testament to the “Ugly Fruit Regeneration Project,” honoring the hard work of local farmers and preventing food waste by preserving the sunshine and sweetness in every jar.
Beyond the flavors, the collaboration represents a commitment to sustainability, craftsmanship, and the celebration of Taiwan’s vibrant culture, reminding us that true beauty lies beyond appearances and that by cherishing what others discard, we contribute to a greener, more compassionate world. The stunning packaging further reiterates that even the “ugliest” fruit is worthy of sharing.
