America’s Next Top Model host Tyra Banks has now developed a new line of cosmetics, appropriately named TYRA. Red Antler worked closely with Tyra Banks to create a brand, packaging, and e-commerce/direct-selling experience for her premiere cosmetics line. The packaging showcases gold and mixed neon colors. The packaging also really showcases Tyra’s personality and you can tell she was involved in the design development.

“Guided by Tyra’s belief that makeup is the great beauty equalizer, the teams collaborated to launch a revolutionary cosmetics experience that gives people the power to transform what they’ve got, into what they want.”