Tropico Freshens Up with a Punchy, Colorful Redesign

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Coley Porter Bell gave the French canned juice an endearing makeover that manages to look more modern and perfectly in line with its almost half-century legacy.

There’s not a huge difference between the old design and the new one: it features the same strong sans serif logo, albeit with bolder lines. The brand’s iconic toucan still flies across the bottle, but there’s something a bit more dazzling and active about him this time. Each flavor stands out with its own special hue, accompanied by illustrations of the fruits that make them taste so good.

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