Trade Design has given Rytes’ wellness drinks a fresh, modern look with bold typography and a vibrant hashtag color palette. They developed a visual and verbal narrative combining Eastern and Western approaches to well-being.
– Trade Design
“Combining ancient Ayurvedic wisdom with modern science, Rytes® Day and Night functional drinks are carefully crafted from natural ingredients – specially-selected to support your Natural Calm and Natural Sleep.
Promoting a balanced, healthier lifestyle, each of the adaptogenic and nootropic drinks are brimming with research-backed ingredients – helping you to Let life flow and unlock the full potential of mind, body and maybe even soul.
Building out assets for the brand, we developed a visual and verbal narrative that sensitively combines notions of Eastern and Western approaches to wellbeing – a best-of-both curation, drawing on two connected, but often disparate worlds of thought.”
