LG2 designed packaging for Serres Toundra, known for high-quality cucumbers, reflecting freshness and friendliness. The vibrant visual identity signifies a commitment to year-round vegetable production. The typeface, with rounded shapes, symbolizes continuous growth and vitality, emphasizing consistency and quality. The color palette conveys freshness and natural product origin, while fun illustrations enhance the brand’s friendly and approachable image on grocery store shelves.