Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia (in a town called Climax). The brew is pot-distilled from an original family recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. Now Prost Beverage Co. has licensed the rights to develop a (legal) moonshine brand and New York-based Beardwood&Co, the brand and innovation firm, was tapped to help create the differentiated line of flavors that would have broad appeal to men and women, ages 21 – 45.

“Authenticity was at the core of everything we did for the brand. We began by making Camo, Tim’s real-life dog, the brand’s mascot. A fixture at Tim’s still in the backwoods of Climax, Camo guards against intruders and lawmen and is the symbol of true loyalty.”

Ryan Lynch, Managing Partner, Beardwood&Co.