Amazon’s yearly sales have reached $56 billion. With nearly every conceivable product available for purchase online, some ship easier than others. Moreover, in an effort to reduce shipping costs and be environmentally conscious, manufacturers are looking to bring down the size, weight and amount of plastic in packaging.

Lighter and more compact packages cuts the cost of packaging, but for some products, like liquids, the challenge is making sure the product arrives at the customers’ doorstep safely, especially in that critical “last mile,” when products are mixed together for delivery, far removed from the safety of outer cases, pallets and plastic wrapping.

Procter & Gamble, makers of Tide, is set to release new packaging for their liquid detergent specifically designed for e-commerce. Dubbed “Eco-Box,” it will start shipping in January 2019, and unlike plastic bottles, it doesn’t need to be wrapped and reboxed for shipment to the consumer. The Eco-Box contains a bag within the box and uses 60% less plastic and 30% less water than the equivalent 150oz bottled Tide.