As popular as hard seltzer brands like Wild Claw have been in recent years, drinkers have always had a fondness for boozing it up with juice-based libations. In recent years, we’ve seen several fruity RTDs emerge; some folks like SunnyD and Ocean Spray leverage their popularity as mixers, but we’ve also watched established alcohol companies, such as New Belgium Brewing, launch Wild Nectar, a new brand, to enter the hard juice space.

Just Hard Squeezed is a new brand of juice-based RTD from another major brewer, the Boston Beer Company, via its incubator program. However, unlike SunnyD, Wild Nectar, or other brands, it’s uncarbonated, and one of Just Hard Squeeze’s selling points is offering no bloat from an easy-going and juicy RTD.