These Aren’t Your Grandmother’s Tights: yula Has Stepped Up The Stocking Game

Published

May 10, 2021

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Rolling.Design Agency has created high-grade packaging for yula, the first brand of premium quality tights in Russia. The packaging is sleek with its compact rectangular shape; the circular cutout allows consumers to touch and feel the fantastic quality of the stockings that lie within. Keeping the typography simple on the front of the box creates a sense of luxury, and the gold foil perfectly plays into the grandeur of the brand. Sometimes it’s the most minimalistic designs that captivate the most.

Editorial photograph

yula is the first brand of premium quality tights in russia, created in accordance with the latest technologies and fashion trends. the main mission of the brand is the maximum comfort, beauty and health of girls and women.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover