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Workbrands wanted their promotional mailer to stand out from the everyday mailer. The design and brand management agency wanted to send something to their prospects that would be relished and remembered.
They created a direct mail promoting the benefits of brand success using high quality, artisan truffles as an implicit comparison. The chocolates are high in cocoa and so help lower blood pressure, reduce stress and boost creativity.
“We wanted to promote the benefits of brand success to our audience in both a unique and memorable way. Using a combination of customized type, subtle textures, graphic elements and high quality print to complement the handmade truffles, the direct mail was able to effectively convey the central theme ‘the sweet taste of brand success’!”
