Popcorn already feels like an indulgent treat, but Auge Design took the luxury snack to the next level. In partnership with The Perfect Pop, Auge Design concocted a stunning modular packaging system for the brand. The innovative popcorn tubes are adorned with bold patterns consisting of stripes and popped kernels to create a cohesive branding system with an endearingly lavish personality.

After defining a new logo, a mark and a typographic ecosystem, we developed a series of pattern, adopting both the new pictogram and another visual asset – stripes. The retail popcorn bags were customized using these visual assets. We were also asked to design a brand new packaging support for a special gift packaging. We came up with a multi-subject, modular, tube packaging.

What is special about this pack is that as many tubes as wanted can be placed one on another, thanks to a fitting system and each module’s internal base. A lid closes then the last one of the pile. What the customer walks out of the store with will be a funny tube-shaped tower of single popcorn packagings.