Folk Tale’s conceptual packaging, designed by Tiare Payano, leans into storytelling through type, gradient, and material. Labels feature horizon-like color bands with warm rusts, deep greens, and ocean blues that echo volcanic landscapes and vineyard terrain.

The typography feels slightly literary, like something off the spine of a classic novel, but scaled boldly. It’s tactile, visual, and intentionally layered, turning into packaging that feels immersive.