June brought the heat, and not just outside. This month on The Dieline, we saw a full spectrum of redesigns and cultural commentary that stirred up excitement and debate. From Target’s lackluster 2025 Pride merch to Heinz’s attempt to convince us ketchup belongs at the breakfast table, brands showcased their attempts to connect with evolving consumer expectations. Whether it was Diet Cherry Coke’s nostalgic comeback or Little Dish’s playful reinvention of kids’ meals,
June made one thing clear, design is the medium, but storytelling is still the message.
We also spotlighted plenty of eye-catching revamps, from Lipton’s legacy-minded refresh to Fire Island Tea’s queer-coded aesthetic, and also explored deeper industry currents, like in Shelf Life 068, which unpacked the rise of Exit Strategy Aesthetics and how brands are increasingly built with acquisition in mind. Below are the best stories that came out of June, and now we’re on to July.
