If there’s anything I love more than the idea of the world being smeared in a Barbie pink hue, it’s a marketing team with the chutzpa to actually execute it.

It’s hard to ignore that we’re on the cusp of the release of the Barbie movie. You can now find the borderline cloyingly cheerful pink hue splashed across every corner of the world, from suitcases to seltzers. Frankly, it’s hard to miss. And while the Barbie team is behind many of the pink activations, brands have also taken it upon themselves to dress up their packaging to fit into the Barbiecore movement.

When pop culture can influence the rise of a distinctive color, you almost realize the power of virality on a new level. Many brands leaning into the pink are doing so on a long-term scale. While Barbie has been around for decades, its impact is already influencing the future (“tween girl summer,” anyone?), and that’s why we’ve rounded up a list of recent packaging designs dripping in pink. And while some of the following aren’t exactly Pantone 219 C, it’s pretty darn feasible that there might’ve been Barbie-inspired iconography on the inspirational mood boards.