Founded in 1829, Dandoy is a traditional Brussels bakery who provides itself with a rich heritage of savoir-faire and artisanal craftsmanship. Base Design‘s solution for Maison DanDoy is a playful take on a long-established historical legacy: the new Maison Dandoy brand is built on a toolbox that consists of a logo, typography, illustrations, the color palette black-gold-white, and simple packaging to reduce waste.
The visual part is enriched with brisk copywriting, from a new brand manifesto and a new baseline – Maison Dandoy, Spectaculoos Speculoos – to several taglines, craftsmen’s portraits, speculoos figurine dialogues, and other stories written in a no-nonsense, humorous tone of voice. From now on, Maison Dandoy is a brand with a consistent, recognizable voice.
Teamwork:
Most of the Base designers worked on Maison Dandoy’s conceptualization and design. It was more a collective working process than a single-designer piece of work.
Designed by Base Design
Location: Brussel
Placement: Merit
Category: Confectionary, Snacks, & Desserts
