Entrant: The Partners

Country: UK

Description:

The challenge for Mr Singh’s Bangras was to find an unforgettable way of packaging gourmet Indian sausages. The solution created the world’s first branded sausages.

Marketing Objectives:

“Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin.

A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage.”