Entrant: Kimberly-Clark / Kleenex

Description:

Big juicy wedges of watermelon, lime and orange create the impactful Kleenex(R) brand Slice of Summer series.

Marketing Objectives:

Scream summer! Create differentiation, thru packaging, from familiar facial tissue cartons that will generate interest during the historically slower summer season. Graphic design, stylized photo-realistic illustration and carton structure come together to create an undeniably summer display for the brand.