For decades, Uwe Ehinger has been digging through remote garages around the world for lost motorcycle relics. This has earned him his custom motorbike shop Ehinger Kraftrad and the nickname ‘The Archaeologist’.

IDEA
To honor this spirit there is now an actual spirit: The Archaeologist. Dry Gin, flavored with rare original engine parts of three classic Harley-Davidson models from the 1930s to 60s. The whole packaging concept recreates the handmade packaging of motorbike parts in the 1930s using authentic materials and techniques.

RESULTS
The first edition is already sold out. The Ehinger Kraftrad order book is full. Uwe is on the road again to collect ingredients for the next edition of ‘The Archaeologist’. The parts are food-safe sealed, the gin is drinkable and delicious. Feel free to try it!

Designed By: Studio Oeding GmbH
Creative Director: Katrin Oeding
Designers: Katrin Oeding, Sung-Hi Leem, Javier Fernandez
Photographer: Bernd Westphal
Client: Ehinger Kraftrad, Uwe Ehinger
Production: Produktionsbuero Romey von Malottky GmbH

Serviceplan Campaign 3 GmbH
Chief Creative Officer: Alex Schill
Execute Creative Director: Christoph Everke
Global Executive Creative: Timm Hanebeck
Accountant: Frederike Enk

Location: Germany