Xinu? is a unique perfume brand that draws its inspiration from the America’s aromatic botany; using the highest quality raw materials, its perfumes document and pay homage to the visual and olfactory richness of the continent’s species.

A process in the making for the past 4 years; it all started by our love for scents, followed by rigorous research. There is not an existing catalog of America’s aromatic botany, so it was clear that our conceptual development would follow that lead and pursue to talk about this narrative throughout every design stage.

The container made out of blown glass and handcrafted certified wood lids, aim at getting us closer to creating a beautiful non-disposable object that endures and can be used in multiple ways evolving from a scent container to a vase, censer or a decorative piece of contemplation, thus giving the object a permanent and ever changing second life.

The wood appears as balance and counterpart of the container’s transparency, responding to Xinu?’s close affinity with nature, its physical expression synthesizes emotions, traditions, sensitivity and spirituality.

Designed By: Cadena + Esrawe

Illustrators: René Tapia, Emilio Cadena, Ignacio Cadena

Art Directors: Ignacio Cadena + Héctor Esrawe + Verónica Peña

Designers: Berenice Hernández y Luis Medellín

Photographer: Jaime Navarro Soto

Location: Mexico