With an extraordinary story of royal heritage and peerless authenticity, we created the brand identity and luxury packaging for Otard’s new La Collection du Roi cognacs. Our goal: turn Otard’s rare, secret and exquisite bottles of cognac blends – aged for a very long time in the Paradise cellar of the castle – into a beautiful and exclusive new brand.

We designed three exquisite and uniquely handmade, mouth-blown cut crystal decanters, using strong, dark, masculine colours and pure gold leaf, evoking the kingly crown and François’s royal finery. For each vessel, we designed and commissioned a bespoke handmade presentation cabinet.

Designed By: Here Design

Client: Baron Otard

Designer: Sakiko Kobayashi

Copywriter: Philip Cowell

Creative Partner: Caz Hildebrand

Senior Project Manager: Dale Williams

Location: London, UK