Entrant: Landor Associates

Country: USA

Category: Beer, Malt Beverages + Tobacco

Description: Once the flagship brand for the Miller Brewing Company, Miller High Life had over time been positioned as a below-premium beer that belied both its quality and rich 100+ year-old heritage. In order to re-establish the brand, we updated its revered equities and returned to a level of detail and craftsmanship long absent from the mainstream beer category. The new packaging and visual identity allows Miller High Life to move beyond below-premium and reclaim its status as the iconic American beer.