The Cannabis Consumer: 5 Demographics and How To Brand For Them

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If you love getting stoned, it’s a great time to be alive.

Just walk into any cannabis dispensary and feast your eyes on the astounding assortment of consciousness-altering bud, pre-rolls, edibles, and more. This explosion of choice has been astonishing for consumers, but it’s also made it harder for brands to stand out, establish trust, and tell their stories.

That is a problem that my co-founder Scott Sundvor and I tackled early on in the life of our company, Space Coyote. We knew that the quality of our joints would stand up to anything else out there, but to succeed in a market in which mediocre products were giving pre-rolls a bad name, we needed a brand that spoke honestly to our consumers.