Last summer, global beauty brand The Body Shop set an ambitious goal of rolling out refill stations for a range of its products in 500 stores in 2021 and an additional 300 locations in 2022. The Body Shop has recently updated its refill station targets, promising to offer the program in 49% of US locations by the end of the year.

The UK-based brand’s refill stations include shower gels, shampoos, conditioners, and hand washes, with selection varying by location. Customers purchase an aluminum bottle which they bring back for refilling by The Body Shop staff. For many retailers in the beauty and bath sector, in-store refills present brands with a viable and sustainable alternative to single-use plastic bottles.